About Erik Young
Erik co-founded Sour Fish Events (formerly Riff Raff Productions) with his wife Courtney in 2012, focusing primarily on 5K trail runs. Sour Fish has a small team of 5 that plan and execute each event they host – including the Hard Cider Run, The Great Pumpkin Run, and The Cheddar Challenge – on farms and in towns across the country.
At the Symposium, Erik shared how Sour Fish Events uses referrals and social media marketing strategies to increase registrations.
The Referral System is built into your RunSignUp race, and includes automated actions to help you incentivize and reward participants who market your event for you.
Automated Refund Rewards for Referrers
Social Sharing with Facebook Friend Tagging
Referral System How-To's
Referral System Blog Posts
Facebook Blog Posts How-To's