Industry Presentations

Customers and Industry Experts

Marketing Panel: Creative Brand Activations & Successful Facebook Ads

Race Director Business Session

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Youth Events: Advantages and Challenges

Series Growth and Expansion

Timer Business Session

RunSignUp Keynote: Technology Review and Roadmap

RunSignUp Closing Q&A with Bob Bickel

RunSignUp Tutorial Sessions

Marketing 101, with Matt Sinclair and Andrew Burke

Advanced Marketing, with Eric Cone and Andrew Burke

Essential RaceDay Tools, with Val Lofton and Kevin Lai

Quick Hits: The Most Missed and Underutilized RunSignUp Features, with Bryan Jenkins

Email Marketing, with Allison Bickel and Andrew Burke

Getting the Most Out of RaceJoy , with Shelly Harris and James Harris

Advanced Fundraising, Eric Cone & Natallie Young

RaceDay Tools Beyond the Basics, with Matt Avery

RunSignup 101, with Jordan Desilets and Crisp McDonald

RaceDay Scoring Tutorial Sessions

RaceDay Scoring Intro

RaceDay Scoring In-Depth

Supercharging your Sponsor Program 

Driving Registrations with Referrals and Social Media Marketing 

Using Your Database to Ease the Experience for Runners & Race Directors 

About Peter Abraham 

Abraham Content Marketing Studio 

Peter Abraham got his start producing commercials, action sports films, and the acclaimed documentary, “I Am Trying to Break Your Heart: A Film About Wilco.”  

He then created the Santa Monica Classic 5K/10K, subsequently becaming the head of marketing & Creative director at the LA Marathon.  

At the Symposium, Peter’s talk focuse on supercharging your sponsorship program via a simple process he uses with many running events. 


About Erik Young

Sour Fish Events

Erik co-founded Sour Fish Events (formerly Riff Raff Productions) with his wife Courtney in 2012, focusing primarily on 5K trail runs. Sour Fish has a small team of 5 that plan and execute each event they host – including the Hard Cider Run, The Great Pumpkin Run, and The Cheddar Challenge – on farms and in towns across the country. 

At the Symposium, Erik shared how Sour Fish Events uses referrals and social media marketing strategies to increase registrations.


About Healthy Kids

Healthy Kids Running Series

The Healthy Kids Running Series was represented by Tamara Conan (National Director), Brooke Magni (HKRS Manager), Katie Sullivan (HKRS RunSignUp Database Manager). 

The series hosted over 23,000 runners nationally in 2016 and manage over 150+ race coordinators and their events across the country. They will discuss how they use their RunSignUp database to impact their families and the community coordinators nationally.


Motivating and Engaging Fundraisers

Delivering a Race That Is Flexible and Enjoyable for Runners 

About Kathy Wise

Semper Fi Fund  

Kathy has been with the Semper Fi Fund since 2007, first as a volunteer, and then (since 2010) as the Deputy Community Sports. She focuses on the organization’s community fundraising program, more than doubling the size of the program. 

The Semper Fi Fund has fundraising teams in 10 races each year, including the NY Marathon, the Big Sur Marathon, and their own event. 

Kathy shared the techniques she has found to make motivate fundraisers by creating a personal experience…and doing it on a small budget.


About Cherie Santiago

Vacation Races Cherie’s love of the outdoors hasn’t changed since moving from Southern California where she grew up surfing ans sailing in the sun – in Southern Utah today, she can frequently be spotted running or biking the trails. Cherie started with Vacation Races in their first year for the 2012 Zion Half Marathon, as race crew. Since then, she filled in on the course crew on race weekends, with things growing from there. Today, her full time position at Vacation Races is Registration and Customer Service…a job the company describes as “her perfect position [bringing] the best of our events to everyone participating.” At the Symposium, Cherie shared her experience with delivering a race that is flexible and enjoyable for runners.  


Course Creation

Equipment Management & Logistics 

Working with Races as a Third Party 

About Ted Metellus 

Competitor Group  

Ted is a NYC-based Director of Course Operations for Competitor Group - the producers of the Rock ‘n’ Roll Marathon Series. He is the course lead for events in DC, Raleigh, Virginia Beach, Brooklyn, and Savannah.  

His interest in events started at Oswego State University, booking concerts and campus special events. His professional career started with Pallotta TeamWorks, a California based events company that specialized in large scale multi-day charity walks & cycling events. Ted’s transition to Athletic Events started with consulting the New York Road Runners, and was enhanced at Eventage Event Productions, as the Assistant Race Director at The Philadelphia Triathlon, and consulting of events by Premier Event Management, Ironman, and Lifetime Events. 


About Ryan Griessmeyer

Race Day Events

A lifelong athlete, Ryan founded Race Day Events, LLC in 2006, producing 5-mile runs solo. The company has grown to 10+ full time and 30 part time employees, and has expanded from 2 events in their first year to 350+ in 2017.  

In addition to producing events, the company maintains a warehouse and provides equipment and services for events nationwide. At the Symposium, he shared some of his tips for efficiently moving staff and equipment locally and across the nation.  


About Crisp McDonald

GO Race Productions

Crisp is the series director and lead race director for the Georgia Endurance Series. He also owns, produces, times, manages, and consults on various events from Florida to North Carolina. His prmary involvement is with road running and triathlon, but he has also worked with off-road cycling, paddle, OWS, regatta, and youth events. Crisp has worked with events from << to 8000 athletes, using a hands-on approach to every event to ensure quality standards and end goals. His experience allows him to aid in the development of formulas used to project event needs, timelines, and goals.


RunSignUp Tutorial Presentations

RunSignUp Overview and Road Map with Bob Bickel 

Quick Hits for Advanced Users with Bryan Jenkins  

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Participant Management Tools with Joe McMackin & Jordan Desilets 

Fundraising Tools with Eric Cone & Lauren Bergren  

RaceDay Apps with Matt Avery & Megan Cary 

RunSignUp 101 with Lauren Bergren & Herman Kinard 

RaceJoy with Shelly Harris & James Harris  

RaceDay Photos with Ryan Snell & Matt Sinclair  

Email Marketing with Andrew Burke & Curtis Vollmar

Payment Accounts with Kevin Harris & Sue Lindeboom  

The Race Director with Roger Bradshaw, Matt Avery, and Megan Cary

RaceDay Scoring with Matt Avery