When: Tuesday, August 4, 2:00 PM ET (11:00am PT)
With the impact of COVID-19 continuing to reverberate through the country and the endurance community, race directors, timers, and nonprofits are looking for ways to engage new communities online.
But how do you pivot your business and build a Challenge event entirely from scratch?
To us answer that question, Bryan Jenkins is testing the process of creating a new virtual concept, from domain purchase and logo design to marketing to swag fulfillment. We're documenting the steps along the way and building best practices from what we learn to help customers create their own unique and successful Virtual Challenges.
This webinar is the first of two covering marketing: we've been throwing everything against the wall on marketing (Facebook advertising, referrals, emails, and Google Ads) and Bryan will share some of our setup and lessons to date.
ICYMI, you can catch up on Step 1 (concept and brand) here.